Client: Welch's Fruit Snacks
Category: Graphic Design, Photography, Social Media Content
Year: 2021-2022
Welch's Fruit Snacks is a US-based snack brand, with fruit as its main ingredient.
We work together regularly to produce printed advertising materials, social media content, graphics, and photography, to strengthen the brand's presence in Australia, pique interest and develop long-lasting engagement.
The target market is mothers, looking for a better-for-you snack for their children, to pop in lunchboxes as well as adults that have grown up with the snacks.
Influencer Mailer Box
The brief for the mailer box was to create a visually engaging design, that reflected the brand personality, to be used to send packages to influencers, containing two varieties of Welch's Fruit Snacks.
Photography
The brief for the photo was to show Welch's in a picnic scene for social media content.
Photo Editing
We repurpose global brand imagery by editing the image in Photoshop with Australian packaging, for use on social media and digital promotions.