Client: Local Beverages
Category: Graphic Design, Photography, Social Media Content
Year: 2021
Local Beverages (Local) is a better-for-you alcoholic beverages company, that's locally made, locally sourced, and low calorie.
In the projects below, I worked with them to understand and connect with their ideal clients, increase customer engagement and convert leads, through print design, social media management. and photography.
Social Media Content/Photography
The brief for this image was a photograph to share a simple cocktail recipe, in Local's signature minimal style and brand colours.
Social Media Content
This graphic was used to promote an event to celebrate the launch of the new passionfruit spiked iced tea.
Posters
The poster was used as part of their launch, to create brand awareness and encourage social media traffic.
Social Media
We managed Local's Instagram account for 3 months, as a short-term project to connect with the target market, drive engagement and identify content pillars. We achieved this by keeping the ideal customer front and centre at all times - considering the content that would speak to their interests and add value and increased engagement by 30% and following by 25%.
This project helped to provide the business owners with the knowledge and autonomy to manage the social media in-house confidently, whilst still in the startup phase of their business.
