Self-initiated - one of four branding projects undertaken as part of a one-week challenge to conceptualise four brands for my ideal client
Category: Brand Identity, Packaging Design, Logo Design
Year: 2022
Bridging the gap between skincare, suncare and inclusivity, Tinted products are made to protect your skin and enhance its natural appearance, whilst providing a diverse range of shades.
Within the past 20 years, our general awareness of sun damage and our understanding of the importance of sun cream has been steadily improving. We've seen a rise in cosmetic products that contain SPF as well as a rise in tanning products, where consumers are looking for a sun-kissed glow without the sun damage - but a tinted sunscreen for the body has yet to hit the market.
Tinted offers an inclusive solution, made to appeal to all genders and skin tones - offering a wide selection of shades with warm, cool and neutral undertones.
The visual identity is minimal and modern - but made to stand out alongside other suncream and create a strong visual impact when blocked together on the shelf in a variety of colours.
