Self-initiated - one of four branding projects undertaken as part of a one-week challenge to conceptualise four brands for my ideal client
Category: Brand Identity, Packaging Design, Logo Design
Year: 2022
Formulated with ingredients of the highest quality, Rituelle products are made to transform and elevate daily routines into self-care rituals.
The visual identity for the hair oil draws inspiration from perfume bottles - and similarly packaged in heavy glass - feels timeless and luxurious, yet modern to appeal to the sophisticated, feminine consumer.
![](https://cdn.myportfolio.com/5827a9a5-3c44-4278-a17c-a7c72dbdd755/cbb22f0b-f4c9-4e4f-9628-c2d6df8ef482_rw_1920.jpg?h=0de71c35fd8d23ddafc63adeed1077a4)
![](https://cdn.myportfolio.com/5827a9a5-3c44-4278-a17c-a7c72dbdd755/b8e068a7-19bb-4139-9e63-d1453e9c37ba_rw_1920.jpg?h=27375dfa0556b5e788b1e7f98fd60f8f)
![](https://cdn.myportfolio.com/5827a9a5-3c44-4278-a17c-a7c72dbdd755/09507854-3713-4029-ac3f-edc8d65a95da_rw_1920.jpg?h=5faa09a17555499be6614fe7061951a4)
![](https://cdn.myportfolio.com/5827a9a5-3c44-4278-a17c-a7c72dbdd755/ecfac912-129f-473e-b047-0a4e9fedc9c9_rw_1920.jpg?h=70af43177874cd859feecb256cc925a2)